Blazers with bottle!

One of the case studies in Up to Speed deals with the ethical branding. Here's an activity that gets people thinking about ethics, technology and clothing. Write the following slogan on the board - Ecosmart - Blazers with bottle!
Get the student(s) speculate on what kind of business is being advertised. Then show them this website (it has nice animations):
http://www.schoolcolours.co.uk/ecosmart.php
Ecosmart is a company that makes school uniforms out of recyled plastic bottles. A single blazer can be made with 30 1.5 litre bottles. The polymer ( polymers are made up of many many molecules all strung together to form really long chains ) found in bottles and transformed into blazers is caled PET
For more on polymers see:
http://pslc.ws/macrog/kidsmac/basics.htm
http://en.wikipedia.org/wiki/Polymer

Explain the pun in the slogan (with bottle) Leo gives the following translation: to show some bottle -etwas Mumm zeigen.(Interesting coincidence - Mumm is a famous sparkling winebrand in Germany - thaz makes a good Eselsbrücke!)

This Guardian article gives more background information:
http://www.guardian.co.uk/environment/2008/apr/07/recycling.ethicalliving

Discussion questions
In Britain schools have to meet sustainability targets. This is what makes the ecosmart blazers attractive, as schools can cut their carbon footprint by sourcing these 'green' blazers. What is your company doing to reduce its carbon footprint?
Ecosmart tailors the uniforms in the U.K. so avoiding the possibility of sub-sub-contractors engaging child labour. How interested are consumers in ethical issues such as child labour when they shop for garments at discount prices?